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5.8 Years  ·  B2B & SaaS Marketing

Digital Marketing
Specialist

I turn brands into growth engines — building engaged social communities, running high-converting email campaigns, orchestrating demand-generating events, and keeping marketing operations running like clockwork.

3x
Social Growth
5.8+
Years Exp
30%
Engagement
6+
B2B Events
Manoj A
3x
Social follower growth
in 11 months
30%
Engagement growth
via content
6+
B2B events coordinated
across India & USA
Portfolio

Selected Work

Expertise

What I Bring to the Table

📈

Growth & Demand Gen

Growth MarketingDemand GenerationGTM StrategyFunnel OptimizationCROA/B Testing
📱

Social Media Marketing

LinkedIn StrategyInstagram GrowthCommunity BuildingThought LeadershipShort-Form VideoContent Calendar
📧

Email & Automation

Email MarketingMarketing AutomationDrip CampaignsLead NurturingCRM WorkflowsSegmentation
🎪

Event Marketing

B2B EventsEvent StrategyPre/Post Event CampaignsPartner EventsLead CaptureEvent Branding
⚙️

Marketing Operations

Zoho CRMHubSpotCampaign TrackingReporting & AnalyticsWorkflow AutomationData-Driven Optimisation
🏢

B2B & SaaS Marketing

B2B MarketingSaaS MarketingPartner MarketingAccount-Based MarketingPR CampaignsMedia Relations
Journey

5.8 Years of Real Impact

Shellkode
Jan 2025 – Present
Bengaluru, India
Digital Marketing Specialist
B2BCloudGenAI
  • Grew LinkedIn page from 3K → 10K followers in 11 months through data-driven content, short-form video, and thought leadership.
  • Coordinated AWS Summit Mumbai & AWS AI Conclave, driving significant attributed B2B sales pipeline through targeted event marketing and lead capture.
  • Launched GenAIus Podcast series and CXO video content, delivering 30%+ engagement growth across organic channels.
  • Built and optimised marketing automation workflows using Zoho Marketing Automation for lead nurturing and campaign sequencing.
Terralogic & Lollypop
Jan 2023 – Aug 2024
Bengaluru, India
Digital Marketing Executive
B2BIT ServicesUXUS Markets
  • Managed LinkedIn B2B organic content targeting technology decision-makers in India and the United States.
  • Produced U.S. Lunch & Learn events in partnership with Microsoft AI, Nutanix, and Fortinet — driving partner channel pipeline.
  • Led PR and social amplification of Terralogic’s Inc. 5000 recognition (Top 0.07% fastest-growing U.S. companies).
  • Built Lollypop Design Studio’s Instagram presence — reels, carousels, and event content for Designathon Bengaluru and Crystal Annual Event.
  • Executed email campaigns for lead nurturing and event outreach using HubSpot and Mailchimp.
KekaHR
Nov 2022 – Dec 2022
Bengaluru, India
Digital Marketing Intern
HR SaaSCRMMarketing Automation
  • Supported campaign execution, HubSpot CRM management, and marketing automation workflows for India’s leading HR SaaS platform.
  • Assisted in email campaign production, performance tracking, and data-driven campaign optimisation using analytics dashboards.
  • Designed social media graphics in Canva to support campaign and brand content.
Amazon
Sep 2018 – Aug 2020
Bengaluru, India
Software Test Associate
QA TestingDevice & ServicesCross-Functional
  • Conducted manual and functional testing for Amazon devices and services including Fire TV, Echo, and Prime Video.
  • Collaborated with customers to gather user feedback, reviews, and insights to enhance product experience.
  • Identified, documented, and tracked bugs using JIRA, working closely with development teams for resolution.
Education

Academic Background

International School of Business and Research
2021 – 2023
PGDM — Marketing & International Business
MarketingInternational BusinessStrategy
  • Specialised in marketing strategy and international business, building frameworks for B2B demand generation, brand positioning, and cross-market growth.
Panimalar Engineering College
2014 – 2018
B.E — Computer Science & Engineering
Computer ScienceEngineering
  • Four-year engineering degree with a strong foundation in analytical thinking and technology — directly shaping a data-driven approach to modern digital marketing.
Tech Stack

Tools I Master

Email Marketing
🤎 HubSpot
📧 Mailchimp
📤 EmailOctopus
📄 Zoho Campaigns
Marketing Operations
🤖 Zoho Marketing Automation
📁 Zoho CRM
🤎 HubSpot Workflows
Events
📋 Eventbrite
📄 Landing Page Builders
📊 Lead Capture Tools
Socials & Creative
🎨 Canva
🖌 Figma
🎥 Adobe Premiere
📘 LinkedIn Ads Manager
📢 Meta Ads Manager
SEO
🔍 SEMrush
🔎 Google Search Console
🔑 Google Keyword Planner
Analytics
📊 Google Analytics
🤖 Zoho Analytics
🌐 Google Ads
Connect

Let’s build something.

Open to full-time roles and freelance opportunities in B2B & SaaS marketing.

✅  Available for full-time & freelance opportunities